Experiences.

Feel the city's pulse as you explore Roman ruins, witness the iconic Changing of the Guards, and delve into hip markets and delectable foodie havens. Take a day trip to the Roman Baths and the Cotswolds, or explore Shakespeare’s birthplace in Stratford-upon-Avon. 

Every tour at Black Swan is bespoke, so tell us about you, your interests, and ideas of what you want to see. We’ll then hand-pick the perfect guide and create a unique experience just for you.

Need inspiration? Some of our classic experiences are listed below:

London’s Highlights

  • Discover hidden gems and iconic landmarks, and what makes London special with our guides, turning a sprawling metropolis into an intimate, unforgettable experience. 

    London has been a melting pot of cultures, customs and history ever since the Romans invaded Britannia. Trying to get a sense of everything this special City has to offer is a pretty daunting task, so we’ve distilled the highlights of what London has to offer into either a half-day or full-day tour.

    On this tour we will try to get a sense of the city as a whole, from its foundation on the banks of the River Thames, through to its rise, fall and restoration.

  • ​Join us as we incorporate Buckingham Palace, Westminster Abbey, The Tower of London, Tower Bridge, St Pauls Cathedral, St James Palace,  Borough Market, Shakespeare’s Globe and so much more, in a thrilling journey through our Capital.

Shopping Tour

  • Ever since the first covered shopping malls popped up in Mayfair in the 18th century London has been the go to destination for the discerning shopper, however, with so much choice it’s now hard to decide where to spend your time.

  • On this tour we will visit London’s most iconic shopping areas and department stores; Bond Street, Saville Row, Covent Garden, Piccadilly and step inside some of the city’s most famous stores; Harrods, Liberty, Fortnum and Mason.

  • Need a helping hand when shopping in London? Or simply want some inspiration by visiting some of London’s most unique and independent stores?

    Let us know what you’re searching for and we’ll curate a shopping trip just for you. We’ll take you to some of London’s most exclusive and hidden stores, get you the best prices, and even carry your bags for you.

Pub Tour

  • Almost synonymous with British culture, a visit to London cannot be complete without sampling a few local pubs. Given their central role in London life, it is perhaps not surprising that many have an eventful and sometimes even bloody history.

    Forever viewed with hostility and suspicion by the elite, London’s taverns were dens of reform, gossip, sedition and revolution, where gentry and pauper would rub shoulder to shoulder over pints of ale.

    We'll steer you away from the usual tourist spots, introducing you to some genuine London pubs cherished by locals – a real taste of the city's social scene.

  • Claimants to the oldest pubs in London, Pubs frequented by literary greats and royal villains.

Westminster & Royal London Walking Tour

  • In Westminster, government, politics, rebellion and restoration are the order of the day. This is the turf of Tudors, the centre of Civil War, the edifice of empire and the war rooms of Winston Churchill.  

    Many of London’s iconic sites are located in the City of Westminster. Our Westminster tour will showcase four Royal Palaces, two of London’s Royal Parks, its two most famous squares, the Houses of Parliament, Westminster Abbey and much more. We’ll also visit where the recent coronation took place and make sure you have the best spot of the changing of the guards.

  • Key Sites: Buckingham Palace, Westminster Abbey, Big Ben, 10 Downing Street, Trafalgar Square.

London with Younger Travellers

  • We understand that travelling with little ones can present unique challenges. Fear not, as we've designed an adventure that seamlessly combines exploration with family-friendly engagement, ensuring an unforgettable experience for all.

    This tour encompasses all the iconic sites featured in a classic London Highlights tour but adds an extra layer of excitement tailored specifically for young explorers. We’ve created a dynamic and interactive experience that will leave a lasting impression on the entire family.

    Prepare for an experience where every step is designed to captivate young imaginations and make family travel in London an absolute joy.

  • Key Sites: Buckingham Palace, Seeing the horses at Horse Guards Parade, The Tower of London, Tower Bridge Borough Market, Shakespeare’s Globe and so much more.

Bath and Stonehenge

  • Embark on an unforgettable day trip from London, seamlessly blending two UNESCO World Heritage sites.

    Our adventure begins at the iconic Stonehenge, a timeless enigma that has intrigued historians and archaeologists for centuries. As you stand amidst these ancient stones, ponder the mysteries they hold before we journey onwards to Bath.

    When we arrive a quintessential pub lunch awaits in one of the city's most unique pubs. Bath, itself a UNESCO World Heritage site, boasts a rich tapestry of history; from its origins as a Roman settlement to its 18th-century grandeur. The city inspired Jane Austen's literary masterpieces and nurtured the dreams of Britain's visionary architects.

  • Join us on this perfect day trip from London to immerse yourself in history, culture, and the idyllic British countryside.

Our Drivers

  • Our knowledgeable and seasoned drivers bring a touch of charm to every journey. Like our guides, we handpick them to ensure our guests are driven by the best people. Whether it's knowing a local shortcut or selecting a route with the breathtaking views, our drivers elevate our experiences, just like our guides do.

    All of our driven tours also include hotel pick up and drop off.